{ "id": 27207, "url": "https://harment.co.uk/artist-showcase/catalayax/", "name": "CatalayaX", "tagline": "Lost Voices — Heart. Grit. Grace.", "pronouns": "She/Her", "signature_color": "#893d96", "genre": "Alt‑Pop / Nordic Electronic / Cinematic Storytelling", "location": "Østfold, Norway", "founding_date": "2025", "founding_location": "Norway", "member_of": "Solo Artist", "active_since": "2025", "short_bio": "CatalayaX is a Colombian–Norwegian alt‑pop artist and the founder of Lost Voices — a movement built from lived experience, not slogans. Adopted from Colombia at five months old and raised in Norway, her story carries themes of identity, trauma, motherhood, and a ten‑year fight to protect her children. Nothing in her music is imagined; every lyric comes from something she has survived, felt, or fought for.\r\n\r\nHer debut single Lost Voices was written during a life‑changing period in 2025, becoming the spark that shaped her artistic direction and the foundation of her mission: giving hope to people who feel overlooked or unheard. With a growing audience, a powerful personal story, and a sound that blends cinematic alt‑pop with raw emotional truth, CatalayaX is building a global identity rooted in strength, honesty, and visibility.", "bio": { "identity": "CatalayaX is a Colombian–Norwegian storyteller shaped by resilience, reflection, and lived experience. Her identity isn’t something she performs — it’s something she’s fought for. Adoption, motherhood, trauma, and the long battle to reclaim her voice have all left marks that show up in her music. She creates with intention, turning survival into strength, vulnerability into connection, and personal history into something that reaches far beyond her own life.\r\n\r\nStanding between two cultures, she uses her dual identity to connect with people who value honesty over aesthetics. Her presence is steady, human, and aware of how her story can help others feel seen. CatalayaX isn’t just making music — she’s building a voice shaped by truth and committed to turning lived experience into meaning.", "craft": "CatalayaX creates alt‑pop that feels both intimate and expansive — a blend of cinematic depth, Nordic electronic atmosphere, and storytelling that comes straight from lived experience. Her writing is anchored in real events and real emotion, giving every lyric and melody a sense of intention and honesty.\r\n\r\nHer production balances tension and softness, building a world where vulnerability becomes something you can step into. Through interviews, spoken‑word moments, and narrative framing, she adds context and meaning that deepen how listeners connect with her work. Her art isn’t about escaping reality — it’s about recognising it. People hear themselves in her music.", "purpose": "CatalayaX’s purpose is to give hope and a voice to people who feel unheard. She turns personal struggle into collective strength, using music, storytelling, and lived experience to reach anyone navigating trauma, identity, or emotional isolation.\r\n\r\nShe’s building spaces where truth can be shared openly — podcasts, interviews, magazines, and conversations that allow her story to resonate far beyond Norway. Her goal isn’t fame; it’s impact. She wants her journey to help others find clarity, connection, and the quiet kind of resilience that changes lives.\r\n\r\nHer mission is simple: create art that matters, stories that heal, and a movement that reminds people they’re not alone." }, "highlights": [ "Founder of Lost Voices", "Debut single Lost Voices (2026)", "HarmENT Spotlight Artist — July 2026", "11k+ TikTok followers, 1.2M views in 30 days", "Author of En Mors Stemme", "Interview available in Norwegian", "Colombian–Norwegian identity and story‑driven brand", "Music created from real lived experience" ], "profile_image": "https://harment.co.uk/wp-content/uploads/2026/07/1000121657.jpg", "press_photos": [ { "url": "https://harment.co.uk/wp-content/uploads/2026/07/14992.jpg", "orientation": "square", "credit": "CatalayaX", "alt": "CatalayaX recording vocals in a professional studio wearing headphones and a Lost Voices sweatshirt." }, { "url": "https://harment.co.uk/wp-content/uploads/2026/07/14996.jpg", "orientation": "portrait", "credit": "CatalayaX", "alt": "Promotional poster for CatalayaX’s book “En Mors Stemme,” highlighting themes of love, pain, survival, and a mother’s fight to be heard." }, { "url": "https://harment.co.uk/wp-content/uploads/2026/07/15000.jpg", "orientation": "square", "credit": "CatalayaX", "alt": "Podcast promotional poster featuring CatalayaX discussing real stories of survival, justice, and personal truth." }, { "url": "https://harment.co.uk/wp-content/uploads/2026/07/15002.jpg", "orientation": "portrait", "credit": "CatalayaX", "alt": "CatalayaX smiling inside a car wearing a red bandana and white shirt, with visible tattoos on her arm." }, { "url": "https://harment.co.uk/wp-content/uploads/2026/07/15018.jpg", "orientation": "portrait", "credit": "CatalayaX", "alt": "CatalayaX standing near calm water at sunset wearing a blue bandana and white jacket." }, { "url": "https://harment.co.uk/wp-content/uploads/2026/07/1000121657.jpg", "orientation": "portrait", "credit": "CatalayaX", "alt": "CatalayaX leaning against a large rock wearing a white crocheted top with visible tattoos." } ], "featured_track": { "title": "Lost Voices", "artwork": "https://harment.co.uk/wp-content/uploads/2026/07/14998.jpg", "spotify_id": "7q3fcd5GTN1jH4yQVlx2MO", "context": "Lost Voices marks the start of CatalayaX’s artistic identity — written during a turning point in 2025 when everything in her life shifted. The song captures the moment she finally reclaimed her voice after years of emotional strain, legal battles, and personal change. With its mix of cinematic production and raw storytelling, Lost Voices introduces the emotional core of her work. It isn’t just a debut; it’s the first chapter of a movement built on truth, resilience, and the courage to speak.", "apple_url": "", "spotify_url": "https://open.spotify.com/track/7q3fcd5GTN1jH4yQVlx2MO?si=8516ce2777734ce9", "youtube_url": "https://youtu.be/O7F2TvKLtrQ?si=ASPdLTvw4PU9ylBB", "embed_raw": "" }, "live": { "embed": "\r\n", "description": "CatalayaX — Interview Feature\r\nThis conversation offers an honest look into CatalayaX’s life — the moments that shaped her, the challenges she’s had to push through, and the strength she’s built along the way. Filmed together with Rettssikkerhet, the interview gives space to her voice and her experiences, showing the person behind the music and the purpose that drives her.\r\n\r\nTopics Covered:\r\n\r\nCatalayaX’s early life and the environment she grew up in\r\n\r\nThe difficult chapters she’s had to navigate\r\n\r\nHow those experiences shaped her as an artist and public figure\r\n\r\nHer commitment to speaking openly and using her platform to help others" }, "stats": { "hype": "0", "range": "", "flow": "" }, "press_quotes": [ { "quote": "Her journey shows that resilience isn’t loud — it’s lived. CatalayaX carries the weight of real experience and still moves forward with intention, clarity, and emotional truth. She’s a reminder that strength doesn’t need noise to matter; it can be quiet and still change everything.", "source": "HarmENT Editorial Feature", "author": "James Armstrong" }, { "quote": "CatalayaX’s voice comes from experience, not imagination. Her work carries the weight of trauma, change, and the strength built along the way. She writes with a depth that can’t be manufactured, and every lyric feels like a moment she’s lived. Her music connects because it’s real.", "source": "HarmENT Editorial Feature", "author": "James Armstrong" }, { "quote": "She turns pain into purpose and purpose into art. CatalayaX’s work shows that the most powerful stories come from people who have lived them. Her voice isn’t just heard — it’s felt.", "source": "HarmENT Editorial Feature", "author": "James Armstrong" } ], "production_credits": { "worked_with": [ "Norwegian studio engineers", "Lost Voices collaborators" ], "styles": [ "Alt‑Pop", "Nordic Electronic", "Cinematic", "Storytelling", "Emotional", "Atmospheric" ], "tools": [ "Ableton Live", "Serum", "Valhalla VintageVerb", "RC‑20" ] }, "press_contact": { "name": "James Armstrong", "role": "Head of Artist Development & Strategy", "email": "Info@harment.co.uk" }, "socials": { "spotify": "https://open.spotify.com/artist/7fvyWIfOwgWCy7zxBKiQU2?si=-CS1VUV_SKS4iMqVK34czQ", "apple_music": "", "youtube": "https://www.youtube.com/@Catalayax", "instagram": "https://www.instagram.com/catalaya1111/", "tiktok": "https://www.tiktok.com/@catalayax", "website": "https://pilarsforlag.com/" }, "contact": "info@harment.co.uk", "merch_url": "", "same_as": [ "https://instagram.com/catalayax", "https://youtube.com/@catalayax", "https://tiktok.com/@catalayax", "https://open.spotify.com/artist/7fvyWIfOwgWCy7zxBKiQU2?si=QVwn827tQvmngzq2jJOqAw", "https://catalayax.bandcamp.com/track/lost-voices", "https://soundcloud.com/pilar-cortes-skovly" ], "downloads": [] }