HarmENT LAB · Apply To The Label

Apply To Be Signed By HarmENT
(The Right Way)

A guided 5-step intake for serious independent artists. No submission fee, no demo gatekeeper, no scripted pitch deck — just a clean, considered conversation about whether HarmENT LAB is the right partner for your next 12 months.

This takes 3–5 minutes. We read every submission. Thoughtful answers get a real, human reply — not a copy-paste rejection. New here? Read how our label model works first.

Start The Application ↓ Before You Apply How The Label Works →

✓ Free to apply
✓ 80/20 in artist's favour
✓ 12-month rolling agreement
✓ Real human reply
✓ No file uploads needed

5Guided Steps
3–5Minutes To Complete
7–14Days To Hear Back
£0Application Fee · Ever
100%Read By A Human

Before You Apply

Five things to have ready before you start.

The artists who get a real conversation with HarmENT all turn up with the same materials. Get them sorted before you open Step 1 and you'll be done in five minutes flat.

Your pre-flight checklist

1–3 private links to unreleased music. SoundCloud private, Dropbox, Google Drive, WeTransfer or any unlisted streaming link. Make sure the link works in a private/incognito window.
A link to your main artist profile — Spotify for Artists, Apple Music for Artists, or your strongest existing DSP page.
Your two strongest social links — usually Instagram and TikTok, or wherever your audience actually engages.
A clear, written answer to: "What do I want from a label in the next 12 months?" 2–3 sentences. We use this to judge fit, not ambition.
Your real name (for the contracting paperwork) and your artist name as it appears on DSPs.

If you don't have unreleased music, that's fine — but you'll need to be able to point us to a recent release that genuinely represents where you're going right now. We don't sign back-catalogues, we sign trajectories.

What a strong submission looks like

Weak

"yo sign me, music is fire 🔥🔥 link in bio"
— No clear name, no working links, no goals, no fit signal. Auto-rejected.

Strong

"Two unreleased private links, main Spotify profile, clear 12-month plan, honest about where I am right now."
— Reads in 90 seconds, gets a real reply.

Want to read about the label model first? Start with how record labels work and how HarmENT does it differently, browse our campaign breakdowns or just talk to us first — no obligation.

How It Works · Start To Reply

From your screen to a real conversation, in four steps.

We've kept the path between "I want to apply" and "I have an answer" as short as possible — but we won't shortcut the part where a real person reads your submission.

You apply

Five guided steps. 3–5 minutes. Validation built in so nothing important slips through.

PDF compiles

Your answers compile into a clean PDF on your own device. We never store form data on a server.

Email to HarmENT

One click opens your email client with the PDF ready to send to [email protected].

Real reply

A label team member replies within 7–14 days. Yes, no, or "not yet, here's why" — never silence.

The Application

Five short steps. Click any (?) for guidance.

Each step has a small intro telling you why we're asking. Click the ? next to any field for examples of strong answers and what we look for. We read every submission — one-word answers usually mean we're not the right fit.

Step 1 · Who You Are 1 of 5

Who

Music

Position

Goals

Submit

Why this step: we use this to find your existing footprint — DSP profile, socials, branding — so the rest of your application makes sense in context. Real names stay confidential and are only used for contracts.

Real name (for contracts) *

Used only on the contracting paperwork if we move forward. Never shown publicly.

Please enter your full real name (2+ characters).

Artist name as on DSPs *

The exact spelling and casing as it appears on Spotify / Apple Music. We cross-check this against your profile link in Step 3.

Please enter your DSP artist name.

Other aliases or producer names Optional

Helps us find production credits, features, or older catalogues we might otherwise miss.

Email *

The address we'll reply from. Use one you actually check — not a backup.

Please enter a valid email address.

Country *

Helps us think about market fit, time zone for any call, and PRO/collection society registration.

Please select your country.

City / region Optional

Useful for local press, radio, and any in-person meet if the partnership progresses.

Why this step: unreleased music tells us where you're going, not where you've been. We listen to private links first, every time. Genre and mood help us route your application to the right A&R reader.

Private links to unreleased music *

Add 1–3 private/unlisted links. SoundCloud private, Dropbox, Google Drive, WeTransfer or any unlisted streaming link. Test each link in a private window before submitting.

Please add at least one valid URL (starting with http:// or https://).

Primary genre *

Pick the closest fit. You'll add mood tags below for more nuance.

Please select a primary genre.

Mood & sound tags Pick up to 4

Helps us route your application to the right listener and saves you from being judged by the wrong taste.

Reference artists Optional

Two or three artists you sit between sonically. Not "I want to be the next ___" — more "if you like X and Y, you'll get what I'm doing."

Why this step: we're not chasing follower counts — we're checking signal. Consistency, identity, audience behaviour, release rhythm. This is where we figure out where you actually are right now.

Main artist profile (Spotify or Apple Music) *

We use this to verify your DSP artist name, look at your release history, and check editorial / playlist context.

Please enter a valid Spotify or Apple Music artist URL.

Instagram Strongly recommended

We look at consistency and identity, not follower count.

Please enter your Instagram handle or full URL.

TikTok If you use it

Audience behaviour signal — we look at engagement quality, not just views.

Please enter your TikTok handle or full URL.

YouTube Optional

Press / website / EPK Optional

Release history so far *

0 / 80 min

What we look for: what you've put out, where, how it performed, and whether you self-released or worked with anyone. Honesty over numbers.

Please write at least 80 characters about your release history.

How often do you release? *

Tells us about your release rhythm and whether our 4–8 week turnaround model fits.

Please select your release cadence.

Current team Optional

Stops awkward overlaps and tells us who else we'd be working alongside.

Why this step: this is the most important step. It tells us whether HarmENT's pace, model and ambition match yours. One-line answers usually mean we're not the right fit.

Your goals for the next 12 months *

0 / 80 min

What we look for: specific outcomes, a release plan, the channels you care about, and a sense of pace. "Get famous" doesn't help us help you.

Please write at least 80 characters about your 12-month goals.

What do you want from a label? *

0 / 60 min

What we look for: what you actually want partnered on (marketing? radio? sync? A&R?) and what you want to keep control of yourself.

Please write at least 60 characters about what you want from a label.

Upcoming releases (next 6 months) Optional

Helps us plan timing if we move forward — and stops us pitching you something that clashes with your own roadmap.

How did you hear about HarmENT? Optional

Last step: review what you wrote, confirm a few expectations, and submit. We compile your answers into a clean PDF on this device — no server storage — and open your email client so you can send it to [email protected].

A few honest expectations before you submit

Your application is ready to send.

We've downloaded your application as a PDF and opened your email client pre-addressed to [email protected]. Attach the downloaded PDF to that email and hit send.

Can't see your email client? and email us manually with the PDF attached.

Back to HarmENT

Your answers stay on your device until you hit send. HarmENT does not store form data on a server.

What We Actually Look For

We're not chasing virality. We're chasing trajectory.

These are the five signals our A&R team weighs the heaviest. None of them are about how big you already are — they're all about whether you're going somewhere.

Release rhythm

Are you putting out music consistently and learning between drops? Sporadic releases tell us you're not ready for a label workflow yet.

Identity

Visual, sonic, written. Does your project look and sound like one project — or three different artists?

Production standard

Mix and master quality that holds up against the tier you're trying to compete in. Bedroom-quality files with bedroom-quality goals are fine; bedroom files with arena goals aren't.

Audience behaviour

Not follower count. Saves, repeat listens, comments that read like fans, not bots. We'd rather see 1,200 engaged listeners than 90,000 who never come back.

Self-awareness

Honest about where you are, what you don't know, and where you need help. The single highest-correlation signal with artists who succeed long-term.

Fit with our model

If you want a 360 mega-deal with a £200k advance, we're not the label. If you want an 80/20, transparent partnership for a 12-month cycle — we might be exactly it.

Application FAQ

Quick answers to what artists ask before submitting.

For everything beyond the application itself — royalties, contracts, releases — head to our main help centre or read the full label model explainer.

Is there a fee to apply?

No — there is no submission fee, no demo gatekeeper, no paid review. Applying to HarmENT LAB is, and always will be, free.

How long does the application take?

3–5 minutes if you have your private links and main artist profile to hand. The form is split into five short steps so you can think clearly without being overwhelmed.

Why do you ask for unreleased music instead of my catalogue?

Unreleased tracks tell us where you're going, not where you've been. They're a stronger signal of your current direction, production standard and creative judgement than your existing catalogue.

Do I need to upload MP3s?

No. We only need private links — SoundCloud private, Dropbox, Google Drive, WeTransfer or any unlisted streaming link. We don't host or store audio files.

What happens after I submit?

Your answers compile into a clean PDF on your own device. Your email client opens pre-addressed to [email protected] — you attach the PDF and send. A real member of the HarmENT label team reads every submission and replies — yes, no, or "not yet, here's why".

How long until I hear back?

Usually within 7–14 working days. Busy release windows can stretch that to 21 days. If three weeks pass without a reply, send a polite nudge to [email protected] — we'd rather hear from you than have it lost.

What if I don't have unreleased music?

That's OK — point us to a recent release that genuinely represents where you're going right now. We don't sign back-catalogues, we sign trajectories. If your strongest material is two years old, it's worth waiting until you have something new.

Can I apply if I'm signed elsewhere?

Tell us in Step 4. We don't poach artists, but we do work with artists at the end of an existing deal. Be upfront about exclusivity, options and any rights still held by your current partner.

Is my data stored?

Form data is processed entirely in your browser. The PDF is generated on your device. Once you email it to us, the only copy lives in our inbox. We don't run an admin panel, a database, or a CRM behind this form.

Not Quite Ready?

No pressure. Read more, then apply when it's right.

HarmENT isn't going anywhere. If you'd rather understand the label model in detail first, talk to us informally, or use our free tools to tighten up your release — all of that is one click away.

Start The Application → How The Label Works Just Talk To Us First Free Artist Tools

Apply To Be Signed By HarmENT(The Right Way)